ALEC CREIGHTON
GRAPHIC + WEB + MOTION DESIGNER
As a longtime designer, I have cut my teeth on projects big and small, working alongside talented designers and for wonderful clients. My goal, above all else, is to use my talents to be a genuine help to those who hire me, and to provide clean, honest work wherever I may be.
I work hard, take what I do seriously, and am confident in my ability to help you stand out.
experience
Freelance - Graphic Designer
Since 2015
-Provided clients with design services including branding, website design/development, motion graphics, and print production.
-Managed various projects and coordinated creative talent to meet goals in a timely and efficient manner.
-Implemented technical solutions and tools for clients, including point-of-sale, project management software, and content management systems.
O’Reilly Media - Web Graphic Designer
February 2019 - October 2024
-Created visual concepts showcasing the company's transformation from traditional paper books to a digital platform. This concept was utilized in a multi-stage marketing campaign, featuring out-of-home advertising to maximize visibility and impact.
-Executed the branding strategy for a scholarship program, producing compelling assets that effectively communicated its mission and values.
-Designed print and digital graphics for a publishing and online platform serving educational and corporate audiences, contributing to marketing campaigns, conferences, and publications; resulting in an increase in event engagement and measured growth in online traffic.
-Supported the marketing website with visual assets, page layouts, and content editing, leading to a reduction in bounce rates and an increase in click-through rates.
-Onboarded new platforms including Figma, After Effects, and Adobe Workfront for marketing to improve efficiency and elevate visual quality.
-Provided mentorship to new and current designers and developed comprehensive documentation of processes to enhance productivity.
-Prepared print mechanicals for books, including placement of elements and color verification. Conducted quality checks and managed relationships with print vendors to ensure production quality.
-Created visual assets such as logos, visual motifs, color palettes, and typography, and implemented branding strategies across various marketing channels and platform features to establish a cohesive brand presence.
-Led and managed design projects from start to finish, coordinating team members, setting timelines, and ensuring successful outcomes within budget and schedule.
Gallery Smoke - Graphic & Web Designer
2017
-Managed branding, product photography, inventory control, customer service processing, and digital asset development for a regional brick and mortar business.
-Designed logos, developed websites, coordinated promotional campaigns, executed marketing strategies, and crafted compelling advertising materials.
-Built online storefront to enhance user experience and enable company growth, creating new growth opportunities for the company.
passel.design - Co-founder & Lead Graphic Designer
2016 - 2017
-Founded a design cooperative dedicated to fostering graphic and UI/UX design prospects for emerging talents. Spearheaded all branding and print-based endeavors, while contributing expertise to web design and UX initiatives.
-Implemented a complete upgrade of the Savannah Maritime Association’s web presence. Improved navigation and user friendliness, increasing site traffic by over 25%.
-Directed client relations, project management, scheduling, and additional duties with professionalism.
Freedman Marketing Technologies - Lead Designer
2015 - 2016
-Oversaw the creation of print media for internal and external customers. Served as a liaison to various print services providers. Developed and designed marketing content ranging from business cards to billboards.
-Supervised junior designers and UI/UX personnel. Investigated and resolved issues.
-Crafted websites and prepared web content. Designed app prototypes for the coding team. Coordinated workflows between various efforts.
education
Savannah College of Art & Design
B.F.A in Graphic Design, 2016
skills
Print Design & Production
Web Design
Motion Design
Typography
HTML/CSS
Branding
Project Management
UI/UX
Photography
Figma
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
Adobe After Effects
Adobe Premiere
Microsoft Office Suite
Google Workspace